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Phaetrix's avatar

BMW doesn’t need to be perfect here.

It just needs the outcome to be better than what the current price already implies.

That’s the whole game.

Sensus Capital Research's avatar

Although the consolidated numbers make the case appealing, personally, I have heard from sources that the company is fairly over staffed, with a lack of any clear and consistent KPIs. Each employee gets a pretty attractive compensation package, and I think this will continue applying margin pressure. So I’m not sure how they will compete with existing Chinese brands, and given that Xiaomi is going international next year.

I know BMW has a special brand, but that doesn’t mean that the stock cannot get punished.

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